
Movement-generating brand strategy for visionaries re—creating a better world.
Here we foster brands with big visions that no one had the nerve to do first. This is the gateway to building brands of true impact.
fashion, beauty, tech and wellness brands we’ve worked for and with
















What we do
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Data-informed decisions guided by deep market understanding and brand intuition to get your brand in a position to grow.
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Bringing the big vision to life in an multi-sensory way that inspires, educates and draws in a values-aligned audience.
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A brand isn’t built in isolation — Community is a brand’s lifeline. We guide on strategic campaigns that will invite genuine connections and emotional engagement setting the foundation for sustainable brand growth.
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Unlock sustainable growth that is in line with your brand values, your big ambitious vision and the eco-system’s need of the time.
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Sustainable growth strategies that set the business up to create meaningful impact and the change we wish to see in the world.
YOUR brand IS YOUR FUTURE million dollar asset. IT’S THE FOUNDATION to building a magnetic and scaleable business — locking in future revenue.
Why KJER
pronounced: /care/ — because we do.
Caring is at the heart of what we do. It’s the driving force with the capability to completely shift the energy of your business, to help you take up more space, expand, and to show up with integrity — giving you permission to truly take a stand for what you believe in, to disrupt your category, while bringing your vision to life.
The founder and director, Lisa Kjerulf, is a strategic brand specialist and generalist with 20 years experience working for global brands like adidas through to VC-backed startups in the US, Germany, Switzerland, Vietnam, Indonesia and Australia.
She is your go-to thought partner with a vast perspective across brand, product, strategic partnerships, sustainability, go-to-market strategies, retail, events and UX — all funneling in to guide visionary founders with the growth and development of truly disruptive brands.
Whether your priority is gain clarity on your brand direction, to disrupt your category, or to expand to new markets, Lisa and her team can help. It’s much more than strategic advice — it’s a partnership to help you reimagine what’s possible and bring your stretchy, purpose-driven, vision to life.
The best way to predict the future is to create it.
Whether you are a new brand ready to launch, established and needing a refresh or ready to unlock your next stage of growth, we create full-service brand strategy packages to meet your commercial and brand objectives.
Want to work together? Book in a time to chat or email me lisa@kjercreate.com